What The Hell?! began as an innovative short film that brought together local talent and musicians from the tri-state area, showcasing their creativity and energy. In January 2024, the film premiered to an audience of over 200 enthusiastic attendees in Newark, NJ.

The premiere was more than just a screening—it was a magical night of celebration, diversity, and creative expression. Alongside the main event, the evening featured a curated lineup of music videos and short films from emerging creators within our community. This vibrant mix of talent and storytelling brought the audience together, sparking conversations and connections that extended beyond the event.

Inspired by the success and energy of the premiere, we expanded our vision to create the WTH Music & Film Festival, a platform dedicated to amplifying emerging voices in music and film while staying true to our Newark roots. This milestone event not only highlighted the incredible talent within our community but also set the stage for a bigger and bolder celebration of creativity to come.